How Bamboo Software Mastered its Cross-sell Strategy Hacking Through the Multi-Product Jungle A Rekener Case Study Bamboo’s renewal rates are strong, which has helped them extract signi?cant lifetime value out of their customer base. The team at Bamboo is using Salesforce as their CRM, Marketo for marketing automation, and ToutApp as a cadence and sequencing tool for their inside sales team. However, shortcomings in these tools have made

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