CASE STUDY Business Background Habeggar Furniture background is a familiar story to many in the furniture industry. Second, third and even fourth generations have helped the business flourish. Currently run by Gary and Ron Habeggar, the company first opened an upholstery business in Berne, Indiana in 1935. The goal was to build a reputation on the quality of their work and integrity of their business. During a time when people scrutinized

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