Guide to Modern BI EvaluationsDigital transformation has forever changed the face of business and disrupted the status quo in virtually every industry. Restaurants are embracing fully online reservation systems and cashless transactions. Brick and mortar retail brands are navigating a long-predicted pivot to true omnichannel commerce. And born-digital businesses like Amazon, Square, and Zoom are reporting record growth. Although this new wave of digital transformation was accelerated by the global pandemic, it’s being fueled by a massive wave of customer data. To keep their heads above the crest of this wave, businesses are turning to BI platforms and tools to improve their ability to understand and marshal this data as one of their most important assets. This new paradigm raises

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