GUESS?, Inc. is one of the most widely recognizable apparel companies across the globe, with over 1,421 GUESS and GUESS Accessory retail stores in over 90 countries worldwide. A company known for its innovative style, GUESS continues to dress and accessorize the world with fashion-forward apparel, handbags, watches, shoes, and more. The importance of being an early adopter At the start of 2008, the GUESS BI team wanted to support its mobile workforce by delivering timely information to their RIM BlackBerry devices. Officials at GUESS wanted to be sure that its executives and corporate directors at headquarters, and regional directors in the field were receiving critical information, regardless of their location. To this end, GUESS selected MicroStrategy to develop a mobile busines

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