Case Study
Guardian Masters Social Selling and Compliance with Proofpoint
Guardian Masters Social Selling and Compliance with Proofpoint Today, Guardian has 8,000 employees and a network of over 3,000 advisors in more than 70 agencies nationwide. It provides a full range of insurance products and services, including life insurance, disability income insurance, dental, and vision. Throughout its legacy that began in 1860, Guardian has maintained a strong set of values while keeping client needs primary in everything the company does. HOW TO ENGAGE ON SOCIAL MEDIA AND ENSURE COMPLIANCE With the dawn of social media as a powerful tool to engage customers, Guardian wanted to build a presence to market services and promote community outreach. The company also wanted to support advisors in their social selling efforts. Guardian knew social selling was a va