Case Study
GUAA
A STRONG PROFESSIONAL NETWORK, CAREER-READY GRADUATES: GEORGETOWN’S PLATFORM FOR FACILITATING STUDENT-ALUMNI CONNECTIONS BUSINESS CHALLENGE Founded in 1881, Georgetown University Alumni Association’s (GUAA) mission is to generate goodwill and support for the university, and to foster a lifelong connection among alumni, their alma mater, and the global Georgetown community. To further this goal, GUAA launched Hoya Gateway, a student-alumn