Case Study
Greentree Manages Tourist Magnet’s Diverse Demands
Greentree mana Ges tourist ma Gnet’s diverse demands T he Museum of Old and New Art (MONA), in Hobart, has become Tasmania’s second most popular tourist attraction since it opened in 2011, drawing more than 380,000 visitors in its first year. The brainchild of David Walsh, MONA is Australia’s largest private museum comprising 6,000 square metres of gallery space, presenting antiquities alongside modern and contemporary art. The unconventio