Case Study
Graphic West Innovates Pharmaceutical Packaging
Case Study March 2011 Graphic West Innovates Pharmaceutical Packaging Comments or Questions? CASE STUDY Graphic West Innovates Pharmaceutical Packaging © InfoTrends 2011 2 Table of Contents Background ................................................................................................................................. 3 Opportunities in the Packaging Market .................................................................................... 3 Re-Engineering a Pharmaceutical Packaging Process ............................................................. 4 1) Diagnosing the Situation ............................................................................................... 5 2) Prescribing an On Demand Tr