Click here to see the preview Landing pages • Discover the Gran Canaria island • Gran Canaria: find out more about the island • Gran Canaria Holidays • Explore best Holiday Packages in Gran Canaria Gran Canaria case study Get in contact with us: travelpeople@lastminute.com or travelpeople.lastminute.com +12.6% YOY Passengers numbers Solutions Based on its extensive knowledge of market trends, new channels and audiences, The Travel People created a promotional mix of standard and high impact ad formats. This included a combined list of landing pages, a promotional video, display media and a takeover of hotel and hotel+flights pages on the lastminute.com site. Results Running for 14 weeks, the campaign achieved excellent results: bookings increased by 17.5% (YOY), passenger numbers rose

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