Case Study The challenge. Eli Romberg, Strategic Business Development Manager at Google helps companies attract more customers by building brand awareness and growing online sales through Adword campaigns. He was at a stand still when he realized certain WordPress sites utilizing Adwords weren’t experiencing the anticipated online conversions via their ad campaigns. Upon further investigation, he realized this was resulting from slow load times and performance issues on sites post click. To further investigate and help remedy the issue, Romberg reached out to Launch Digital Marketing, a digital marketing agency dedicated to helping their clients push the limits of digital. Launch Digital Marketing, who develops their sites on the WordPress platform, worked with Google to identify s

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