Case Study
Goodall Mfg. LLC
A “strategic” sale is often the sale of a company to one of its competitors, suppliers or customers. This type of transaction is a delicate process and when a strategic sale is successful, it creates a win-win scenario for each party. The seller maximizes value, secures the Company’s future and assures the employees are in good hands. The buyer receives a larger sales territory, an expanded product line and a new book of customers. However, a strategic sale also has potential pitfalls. The buyer needs adequate information about the Company to make an informed offer. However, if the seller’s financial data and customer data is shared too soon, and the deal falls apart, then highly confidential information has been revealed to a strategic buyer who is likely in the same in