Case Study

Good Vibes: NEC Projectors Recreate 1967’s “Summer of Love” in San Francisco Museum Exhibition

Good Vibes: NEC Projectors Recreate 1967’s “Summer of Love” in San Francisco Museum Exhibition

The Summer of Love may be turning 50, but the technology that recreated it in a museum exhibition is far from outmoded. San Francisco is celebrating the 50th anniversary of the 1967 counterculture phenomenon – the nucleus of which was in the city’s Haight-Ashbury neighborhood – and the de Young Museum’s contribution was a special exhibition of 400-plus objects that combined retro clothing and iconic concert posters with cutting-edge digital light shows and projections. The Summer of Love Experience: Art, Fashion, and Rock & Roll, which opened in April and ran through August 20, showcased the music, art, fashion and music of the heady summer of 1967. The museum wanted to do more than just hang photos on the walls. “We wanted to get into artifacts,” said Rich Rice, Director of Event

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