Golf Club Bender Designing for unprecedented speed and precision THE CHALLENGE To the serious golfer, the knowledge that each club in their bag is set up to perform optimally just for them inspires confidence and improves their game. In the past, TaylorMade adidas Golf (TMaG) company would have their operators place a user’s club into a clamp, and then manually bend the club to the desired custom angle. This was both physically challenging for the operators and accuracy was based on a visual scale, subject to human judgement. TMaG chose Simplexity to develop an automated tool for bending custom angles into golf clubs, as requested by each user. The tool needed to exert a large load to bend the club, be accurate, be repeatable, and perform the operation faster than an human operator could i

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