Gold Star As soon as we installed Geckoboard in our offices, we saw our customer service levels improve four fold. Gold Star, founded in 2000 by Daniel Milstein, is one of the premiere mortgage companies in the US. AJ Franchi, Chief Information Officer at Gold Star, told us how a need for an effective monitoring tool and performance tracking lead them to Geckoboard. Challenge We had started talking about customer service being our new mantra for 2014. We wanted to improve the support service for the sales staff and be able to support our branch network and their respective branch managers. We wanted to support our loan officers and really get a good level of service out of our operations department. We wanted to start that with effective monitoring. That’s where Geckoboard came in. We were

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