Gol! Digital transformation at São Paulo Futebol Clube This is a story about how one of the world’s top football clubs asked how it could achieve a winning position in our new digital world, and how by partnering with Atos, São Paulo Futebol Clube (SPFC) could get to the top of the table in terms of digital innovation. Since its foundation in 1930, SPFC has grown to have one of the largest and most faithful fan bases in Brazilian football. Enterprises in any other sector can learn a lot from football. Football is the ultimate demonstration of customer loyalty: once an SPFC supporter, always an SPFC supporter.The context Today’s fans engage with their club in ways their parents could not even have imagined. Their online presence stays right up to date with the latest digital t

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