Some companies adopt GS1 just for compliance sake, while others see GS1 as an opportunity to improve product information and procedures that go far beyond GS1. Godiva Chocolatier, Inc., the world famous chocolate maker, has implemented LANSA’s Data Sync Direct as its Product Information Management (PIM) solution and as its solution to synchronize supply chain information with its wholesale customers over the GDSN (Global Data Synchronizatio

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