Case Study GoDaddy Finds Success in Mac as a Choice Every web hosting company has two distinct populations: customer support teams and developers. The support teams often operate in a call center environment, with identical IT deployments at each workstation. GoDaddy, a fast-growing web hosting company, understood Bring Your Own Device (BYOD) and Choose Your Own Device (CYOD) programs can make a significant difference in the competition to hire the best talent. From order taker to solution provider However, the Apple procurement partner initially selected wasn’t much more than that, and GoDaddy’s dissatisfaction surfaced during an unrelated discussion with Chris Mady, a global account executive with Insight. “GoDaddy didn’t feel they were getting any economies of scale as the volu

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