Global Retail Firm Case Study CS-GlobalRetailFirm-01 The Need The profiled company is a leading global retailer. It designs, sources, and markets its products globally through a diversified network of retail, wholesale and franchise channels. The firm reported positive growth figures for the second time in a row when global markets were teetering from the fright of an economic downturn. In addition to innovative designs and aggressive brand building, its success is largely attributed to forward thinking digital marketing. Its aggressive use of social media to transcend geographical boundaries and appeal to the younger consumer base is an example of a key digital marketing initiative. The company decided to extend its use of the digital domain by tapping into the wealth of competitor

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