Case Study
Global Medical Distributor Fine-Tunes Pricing Decisions to Grow Profits
Lack of Key Pricing Information Impacts Revenues and Margins The major pricing objectives of this global medical products distributor were to increase confidence in pricing methods, gain further insight into customer demands, and be able to quickly react to market trends and variability. Revenue and margins had fallen well below expectations, for sales representatives lacked accurate and actionable information to quote an appropriate price