Case Study
Global Hotel Alliance
bluehornet.com CASE STORY GLOBAL HOTEL ALLIANCE 7 LANGUAGES, 14 BRANDS & 1,000 + CONTENT VARIATIONS IN 1 EMAIL TEMPLATE – GHA USES DYNAMIC CONTENT FOR THEIR GLOBAL LOYALTY PROGRAM GHA is the world’s largest alliance of independent hotel brands, offering an exciting alternative to the typical hotel “chain” experience. The regional member brands and each of their very individual hotels truly represent the culture, heritage and history of th