Case Study veeva.com/eu The Customer As one of the world’s largest consumer healthcare companies, this global leader has some of the most widely recognised brands of over-the-counter products. It produces a range of products to help consumers cope effectively with everyday healthcare problems – from relieving headaches to fighting coughs. The Challenge The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies. The process of reviewing, approving, and disseminating each new promotional piece was complicated. The manual handoff of drafts and revisions between stakeholders had become counterpr

Join for free to read