17 16 Can you tell us something about your ‘global consistency’ strategy? “ Equinix is active across the globe in 48 markets, across 5 continents: from Singapore to Amsterdam, from Sydney to Dallas. When you visit our IBX in Singapore, the building itself can be very different from the one in Amsterdam. Local rules and regulations apply to the building in terms of size, appearance and layout. However, the IT floors are very much alike and consistent with any other Equinix IBX. For one and the same customer, the IT floor and services in Amsterdam and Singapore can hardly be distinguished. This global consistency – in terms of products, services, operations and support – is very important to our customers: it means ease of doing business, speed of operations, and lower risk

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