About GfK GfK matches vital global insights with local market intelligence from over 100 coun- tries. Using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich their custom- er’s experience and choices. Business Setting GfK uses Agile development methodologies with clusters of Agile teams working togeth- er to deliver business objectives. They do not have a traditional testing department. GfK needed to create a basic SAP testing structure, an SAP automated regression test portfolio, and a flexible SAP test data management portfolio. Business Challenge GfK needed to test the functionality of their SAP business processes across different SAP Modules, including: financial, asset, cost ac

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