www.seismic.com Sellers at Getty Images followed a complicated process to send personalized emails to prospects through Eloqua. They would pull leads down from their CRM into an Excel file to check the data integrity. Next, they would comb through hundreds of uncategorized, static PDFs to find the most appropriate content. Once sellers finally found the right materials, they would have to find the correct Eloqua template, populate content, and upload contacts to send an email. This manual, tedious process was frustrating to sales. They were not sure if they were sending the right materials, even after all of that effort. Getty Images approached Seismic to be the hub that connects Salesforce, Eloqua, Sharepoint, and a variety of other data sources together. All of the data and

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