1 888 99 FLARE | enterprise@cloudflare.com | www.cloudflare.com Getting Faster: Know your website, and know what’s slowing it down Factors that impact web performance, and steps businesses can take to assess and improve the performance of their web properties. W H ITE PA PE R2 1 888 99 FLARE | enterprise@cloudflare.com | www.cloudflare.com Why is performance important? PA RT 1 A website or web application’s performance directly impacts its ability to generate revenue. This impact stems from several factors. Most immediately, a page that loads slowly or otherwise performs poorly will see worse user engagement — specifically, higher bounce rates and less time spent on pages. Similarly poor performance reduces conversion rates of various kinds. In addition, page performance is an i

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