Case Study: Georgetown University “Going from 5,000 viewers to 160,000 — well, that’s just an astronomical difference,” — says Mathis. Over 160,000 people watched. For the producers of Georgetown Live, success is measured as it is in most learning institutions: by the bottom line and the clear demonstration of smart allocation of resources. “ . . .You have to ask ‘is it worth it? At a recent Board meeting we used Ustream in our presentation. W

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