Case Study

George Mason University

George Mason University

Pages 2 Pages

George Mason UniversityGeorge Mason University Recently ranked among the top five ‘Up and Coming’ institutions by US News & World Report, George Mason University is Virginia’s largest public university. Situation: GMU was in need of a marketing tool to promote their Entrepreneurial Business Program, both as means to increase enrollment and for use as a networking tool. Located in a community saturated in academia, standing out amid the

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