George Bush Intercontinental Airport SP+ The parking and shuttle facilities at George Bush Intercontinental Airport are among the largest and most complex in the United States, with a shuttle fleet of over 50 buses and more than 25,000 parking spaces, encompassing five garages and two surface lots. SP+ conducted a detailed analysis which indicated the IAH Economy Lot was not positioned to compete with growing off-airport parking options. We presented the Airport with a plan to market the Economy Lot under a new brand, with targeted advertising, promotional coupons, a frequent parker program, online reservation system and covered parking options. We reversed a trend of declining revenues and have had steady growth despite the 45% increase in off- Airport capacity. SP+ created greater value

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