hello@kickdynamic.com +44 (0) 20 8123 1119 kickdynamic.com A select number of Staples stores ran a money-off promotion. T o maximise content relevancy, Staples used geo-fencing to target openers with the offer content when they were within 15km of a participating store. Geo-targeted offers “This campaign was a great way to ensure maximum email experience and content relevancy - only those close to a participating store saw the offer and by incorporating the store details in the offer image, openers knew exactly what store they needed to go to - very useful when Staples have a lot of stores in close proximity!” Jordan Sawyer, Staples Account Manager, Kickdynamic RETAIL

Join for free to read