Good companies strive to do things better, but truly innovative companies ask why they do certain things and find answers to redefine the way they work. Genesis – the electricity generator and retailer of electricity and gas to 680,000 Kiwi homes – is putting the power of self-analysis to good work. Sizing up opportunities beyond its historical sweet-spot of energy provision, Genesis is recasting itself as an energy management company. Its bold repositioning has spawned a digital- centric brand, called Energy Online, and new products and services designed to give customers more control over their energy consumption. But getting to this position involved the large- scale migration of Genesis’ IT to Revera’s Homeland Cloud. The move to infrastructure services was part of a

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