CONSUMER PACKAGED GOODS AND RETAIL CASE STUDY GENERAL MILLS FRANCE © Solar Impulse | Revillard | Rezo.chSnacking has grown significantly over the years into a global phenomenon prompted by lifestyle changes and eating habits. Foods that were once considered traditional are now packaged, marketed and presented to be eaten “on the go.” Snacks’ rising popularity has food manufacturers and retailers working hard to attract consumer attention to win a chunk of this lucrative market. “Out of 120 food product categories, ice cream rates 27th in the list of most impulsive purchases,” said Stanislas de Maleissye, senior category and trade marketing manager, General Mills France. “Much of ice cream’s appeal depends on strategic store-aisle placement and visibility to stimulate consumer in

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