Case Study
GATEWAY BUICK GMC
sales@revolutionparts.com I 480.525.5177 I Learn more at www.revolutionparts.com Craig Shield, Parts Manager of Gateway Buick GMC started selling online after an unlikely stock order mistake. Around a year ago, a stock parts order was delivered to Craig’s Gateway Buick GMC dealership by mistake, having been ordered by the competitor across the street. Craig was immediately struck by the size of this order: 3 to 4 times bigger than the typical stock order at Gateway. After some digging into how this was possible, Craig discovered that the dealer across the street was selling on Amazon. He took pictures of the order and presented his research to his owner with a question that was more of a command - “when can we start doing this?” Getting into the online parts selling