Before: Challenges and Opportunities • Establish a sustainable analytical process to accelerate data-driven innovation • Meet demand for more-accurate and segmented analysis to create a competitive edge • Eliminate manual work in Microsoft Excel that disrupts analysis and decreases employee productivity Why SAP • SAP ® Business Technology Platform to provide a foundation for integrated intelligent technologies, including the SAP HANA ® Cloud database and the SAP Analytics Cloud solution • Ability to analyze patterns in market share, enabling the company to develop more-segmented, differentiated marketing strategies • Machine learning models to improve the accuracy of market share predictions • Intuitive dashboards to monitor and share data in real time • Capabilities that empower nontech

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