Case Study
Gü Puds Sampling
Gü Puds Sampling THE AIM: T o distribute chilled samples of Gü ® Puds to the right target audience and demographics such as Virgin passengers, ABC1 and business passengers. The aim was also to communicate the association between Gü Puds and Virgin Atlantic thereby, the stand was positioned in the Virgin check- in area to be in close proximity to our target audience and to drive the association of Gü being the official dessert provider fo