FUTURE STARS GAMING SEEKS CUSTOMER VALIDATION THROUGH A CENTERCODE MANAGED BETA TEST Challenge The Future Stars Gaming (FSG) team had been working on their suite of Facebook games for 18 months. As they got closer to launch, the team knew they had to get their first game, Basketball Dreams, into the hands of potential users. They considered running a test using friends and family, but knew they wouldn’t receive the feedback they needed to perfect their game before launch. “All your friends and family are going to tell you that it’s great. We needed testers that didn’t have an emotional attachment to the feedback they gave, and would give it to us straight,” says CEO and President Jay O’Sullivan. “We needed third-party validation of what we were creating. We wanted to find out if t

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