Case Study
FUTURE-PROOFING Customer Experience in an Evolving Martech Landscape Case Study
Third-party cookies are not here to stay. One cannot bet on them for meaningful long-term success in Marketing and CX. Lemnisk does not use third-party cookies. Marketers and business leaders will need to take quick decisions to secure their customer relationships and find solutions that cannot be swayed by large market forces or public policies. The right CDP acts as a customer data engine and gatekeeper with future-proof data capturing and transmission capabilities.