CASE STUDY Fundsmith – Investor PortalThe Fundsmith Equity Fund was launched in 2010 by the outspoken fund manager, Terry Smith. Fundsmith adopts a "no nonsense" approach to investing that seeks to achieve higher performance than its peers by proudly doing things dierently. The fund has exceeded all expectations by returning 121% since inception, amassing total investments of over £4.1bn from its 13,000 investors. BACKGROUND The Funds

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