CASE STUDY: Learn more at www.w-systems.com Fig Industries knows a thing or two about creative design and marketing. But could a branding, package design and magazine publications company use CRM software not only for the traditional sales and marketing functions, but also to run publishing processes? The answer, it turns out, is an enthusiastic yes. Full Steam Ahead with Fig Industries A growing design and publishing studio manages a wealth of operations with Sugar. Fig Industries figindustries.com “Each magazine we publish has many assignments and deadlines: who’s writing which article, who’s photographing it, what advertisers will be included, and the status of all advertising and editorial copy, ” says Amy Hynes, Fig Industries’ product manager. “That’s just for starters. Add

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