Case Study
Full end to end logistics, warehousing, invoice and payment collection
Channel: Pubs & Bars Category: Premium Snacking Outlet coverage: 625 Challenge: Solution: Results: Customer feedback: • New Snacking product • New Start up • Premium positioning £3.50+ single unit • Focus on listing alongside mainstream bar snacks, premium alternative • 3 variants • Full end to end logistics, warehousing, invoice and payment collection • Identify premium outlets, city centre locations, wet led • 1,500 outlets identified (750 in each location) • 42% outlet conversion achieved • 2 Brand Ambassadors recruited (one into each location) • 250 sq ft flexible space (Yellow Box storage) • App based order platform for orders placed by team whilst in outlet • 32% overall brand penetration London, 43% Manchester • 234 ongoing outlets placing