The International Myeloma Foundation (IMF) leveraged AWS and Salesforce to enhance its data strategy, improving patient support, research, and fundraising. By deploying Data Lake for Nonprofits, IMF unified patient and donor data, enabling real-time analytics, machine learning insights, and personalized patient recommendations. AWS services streamlined data management, reducing silos and improving decision-making. The shift to the cloud improved operational efficiency, fundraising strategies, and stakeholder engagement while ensuring security and compliance with AWS Key Management Service. This transformation allows IMF to provide more effective support, drive medical research, and enhance care for myeloma patients worldwide.

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