From the Ground to the Cloud: Optimizing Irrigation Demand for water continues to grow; it’s increased 60% every decade for the past fifty years. Within twelve years, over two thirds of the world is expected to experience water shortage. Water shortage has far-reaching and imminent implications, since over 40% of the world’s food is provided by irrigated agriculture. CropX is the world’s most advanced irrigation software service, delivering dramatic water and energy cost savings and increased crop yield. CropX’s system “listens to the ground” and provides each part of the field with exactly the right amount of water that it needs at any given time. The service saves 10-20% of the water used in irrigation of large fields. Business Challenge CropX wanted to deliver dramatic water and energy

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