From Successful Tagline Transcreation to Continued Cooperation with JGL
From Successful Tagline Transcreation to Continued Cooperation with JGL
2 PagesLife Sciences Case Study From Successful T agline Transcreation to Continued Cooperation with JGL JGL develops and produces generic drugs with added value, sold under its own protected names. Their range of non-prescription products comprises a large number of OTC drugs, medicinal products and dietary supplements. Some of their most famous brands include Aqua Maris, Meralys HA, Vizol S, Lactogyn, Normia and Prolife. The success of JGL gained momentum when the company left Ljekarna Jadran in 1991 and started producing generic drugs within the category of essential medi - cines. These drugs were produced in small series and were not of interest to the pharmaceutical indu
