From Calendar Confusion to Streamlined Simplicity: Seacrest Country Day School Case Study When Meghan Easterly joined the team at Seacrest Country Day School in Naples, FL, as Webmaster in 2012, she found a school fairly content with its mode of communication. Little did Meghan or Seacrest realize, the school's approach to keeping everyone informed was about to unravel. Given how vital school-parent communication is to student retention, that's a scary prospect. But Meghan, with a little help from Finalsite, saved the day. The Cause of Calendar Chaos A key component of Seacrest's successful school-to-home and within-school communication turns out to be very basic: the humble calendar. Without a clear, effective means of letting everyone know what's happening on any given day, chaos ensues

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