Case Study
Fresh Pack Produce Wins New Business with Produce Pro
TM TM When CEO Chris Wisekal came on board at FreshPack Produce in September 2012, his goal was to grow the company at a rate of 20% per year. In his first year, FreshPack actually grew 30%. The first quarter 2014 numbers were 40% over the previous year. “Last year, we had unprecedented sales growth,” he told us. “Huge numbers. It was all new growth and it was from several different categories of business, foodservice, organics and schools.” At the same time they opened a second warehouse, adding a New Mexico facility to their home base in Colorado, significantly increasing their capacity. Wisekal succeeded in taking a talented, dedicated staff to new levels of efficiency by matching them with a new set of tools. They have reduced their costs of doing business while vastly inc