By serving over 15 million impressions to the targeted audience and with a coordinated message to the traditional media, the PAC won 21 of the 24 seats they participated in, enough to retake the majority in the House of Representatives. Exact Drive used real-time media buying, audience segments and targeting technologies to maximize the return on investment. POST ELECTION SURVEY POST ELECTION SURVEY Behind TV, web ads have greatest impact on voters. Behind TV, web ads have greatest impact on voters. Immediately following the 2010 elections, several groups took part in post-election polling to determine the rationale behind a voter’s decision. Traditional media like TV, direct mail, radio, phone calls, billboards and signs were key elements to the overall campaign strategy for both Republic

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