lifecareassurance.com | 800.366.5463 The Situation An A++ rated, nationally-recognized life insurance conglomerate realized the need to round out their retirement portfolio with a long term care insurance (LTCi) product. The Senior Vice President of Product and Financial Services was tasked with launching an LTCi product alongside the company’s existing life insurance business and ensuring that LTCi coordinated with their other morbidity products. The SVP of Product and Financial Services researched the industry and singled out four prospective partner companies. LifeCare Assurance was administering the 4th largest block of business in the country at the time, but the company’s success wasn’t the only determining factor. Other requirements included: • the need for comprehensive

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