The MyFordTM driver connect technology project began after Ford thoroughly reviewed the current interior design and limitations, considering new and emerging technologies available. After studying vehicle communications trends and the ways drivers were using technology inside their vehicles, it was evident that the current driver interaction with car and truck technology was rapidly becoming obsolete. Ford decided to pioneer the next-generation vehicle experience for customers around the world. Modern vehicle interiors have come a long way in terms of comfort, t- and-nish and safety, but they have had diculty keeping up with the rapid growth of new infotainment technologies. Consumers are insisting on simpler interfaces even as they're demanding more in-car connectivity, more options an

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