STOREFLOORS.COM • 6480 ROSWELL RD NE • ATLANTA, GA 30328 • 877.512.0121 • INFO@STOREFLOORS.COM CASE STUDY FOOT LOCKER Design – From Prototype to Rollout The Client In 2007, Foot Locker was planning a new retail venture, teaming up with Nike to open a prototype store focusing exclusively on their clients’ love of basketball. This flagship concept, called House of Hoops, would open in the Harlem area of New York across the street from the iconic Apollo Theatre. This would be the first of a national roll-out. During this period, Storefloors TM learned of the project during a Lunch n ’ Learn presentation made to the architectural firm WJCA, who was designing the store. Storefloors had partnered with WJCA on other retail concepts in the past and this presentation was arranged mu

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