Case Study
FOCUS Online uses Adobe® Digital Marketing Suite to integrate user preferences into its site design
FOCUS Online uses Adobe® Digital Marketing Suite to integrate user preferences into its site design The range of German-language news sites and portals on the Internet is huge and competition is fierce. Only a few providers succeed in establishing themselves long term and achieving sustainable success. FOCUS Online has been among the leading German-language news websites for 16 years. One of its success factors is its user-centric approach.