Background Fluke Corporation is the world leader in the manu- facture, distribution and service of electronic test tools, biomedical equipment and networking solu- tions. Targeting engineers. Fluke wants to create content that gets their audience to interact more with the brand. Goals · To create brand engagement with their target audience · To create product awareness for Fluke IG Hand helds and Fluke Calibration The Campaign Fluke lau

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